About Us

FluentEdge: Your Strategic Partner in Addiction Treatment Marketing

FluentEdge

[flü-ənt-ˈej]

noun

a marketing approach characterized by the seamless, impactful, and innovative execution of strategies and processes, designed to enhance engagement with the target audience and provide a competitive advantage. The term suggests the proficiency in creating and managing communications or processes that are executed smoothly and effectively, leading to better engagement and outcomes.

performance marketing
  • Mission

    To be a trusted partner in achieving unparalleled success in the addiction treatment industry through strategic performance marketing, delivering results that drive businesses forward.
  • Vision

    Connecting hope, healing, and growth through innovative marketing strategies, setting the benchmark for excellence.
  • Core Values 

    Education, partnership, commitment, and tailored strategies for exceptional outcomes.

    Michael Smith

  • Our Founder: Michael Smith

    Michael embarked on his remarkable journey into the digital marketing world in 2004 with a groundbreaking pay-per-click campaign for a law firm, navigating the nascent and uncharted territories of AdWords. With minimal resources and a keen instinct for digital advertising, Michael laid the groundwork for what would become a flourishing career. By 2005, he was at the forefront of web development, utilizing the then-new technology of FrontPage to create a website for a battery company. This early foray into web development was quickly followed by a milestone achievement in 2006, as he propelled a painting company in Maine to the number one spot on organic search results, demonstrating his innate skill in SEO.

    Michael’s quest for knowledge and mastery over the digital domain led him to explore the intricacies of hosting and online platforms, including a long-standing association with 1&1. His entrepreneurial spirit shone brightly in 2010 when he founded and successfully sold The Way Out, a lead generation site, after dramatically increasing its visibility and ranking on search engines within six months.

    A Diverse and Rich Portfolio

    As the director of multimedia marketing for a treatment center, Michael achieved monumental success, boosting the site’s traffic to nearly 100,000 visitors a month and significantly increasing client calls. This victory marked the beginning of an era of diversity, as he expanded his clientele to encompass various industries from fitness to fashion, consistently delivering exceptional results.

    Fluent Edge: A New Chapter

    Today, Fluent Edge represents the zenith of Michael’s journey, embodying a commitment to transparency, education, and partnership with our clients. We specialize in deciphering the complexities of digital marketing, offering tailored solutions that integrate seamlessly with our clients’ goals and visions. Our expertise spans the spectrum of digital marketing services, including organic search, pay-per-click, social media advertising, and branding, all designed to foster growth and success.

    Philosophy and Approach

    At Fluent Edge, we believe in the power of personal experience and the value of investing our own resources into our ventures. Our approach is characterized by a hands-on, personalized strategy that demystifies the digital marketing process for our clients. We pride ourselves on our ability to simplify complex concepts, ensuring our clients are fully informed and confident in their digital marketing decisions.

    Our success is not just measured by the metrics and analytics but by the genuine relationships we build and the communities we help flourish. As we look to the future, Fluent Edge stands ready to navigate the ever-evolving landscape of digital marketing, armed with experience, innovation, and a dedication to our clients’ success. Join us on this incredible journey, and let’s achieve greatness together.

    How can we help?

  • Are you ready to take the next step in growing your business? Whether you're ready to get started or simply want to learn more about how we can help, we're here for you. Reach out to us by calling 800-604-1389 or filling out the form, and we will be in touch with you shortly.